Nassif Consulting Co. is a people-focused consultancy working with entrepreneurs, small business owners and individuals who are looking to immerse themselves in their brand to strengthen their businesses.
MAKE BIG THINGS HAPPEN
Our clients are both new and experienced business owners who need help to bridge the gap between idea and reality, which we accomplish through branding, brand activation, web design & development, email hosting & digital branding opportunities.
Branding 101
The culmination of your brand’s purpose, vision, mission, and voice put together in a concept that extends beyond a simple logo or brandmark.
- Purpose: why your business exists, the reason for why you do what you do
- Mission: what your goal is when interacting with your consumer
- Voice: the phrasing and personality you wish to infuse in your customer interactions and through your brand’s communications
Altogether, it is the colours, fonts, imagery, iconography, and standards that you hold your business to.
BOLD BRANDS MEAN BUSINESS
Lasting Relationships | High Value Transactions | Word-of-Mouth Marketing
Brand Activation 101
Brand Activation is the ability to increase awareness and engagement with your brand through a brand experience.
Brand activation is about taking you or your company’s name and powerfully transforming it from its current state to something better.
It’s about invoking an emotional experience for your consumer that is memorable, personal, and meaningful with the aim of cultivating strong relationships.
It’s about consistency and familiarity that your consumer comes to know and love.
And most important, branding is for you to identify with your own business and feel a sense of confidence that it represents who you are.
The days of a cheeky logo and a catchy slogan fixated above a storefront are long gone.
Consumers are consistently demanding more from the brands they love. They want to feel an experience and to feel like a proud supporter of where they are shopping or who they are working with.
In a world where your customers are faced with constant media exposure and limited attention, branding and brand activation give you the power to command their attention and stand out amongst the crowd.
Brand activation puts your brand to work. Starting with simple tactics, brand activation leads to company-changing results:
- Lasting Relationships – customers who identify are more likely to become repeat shoppers and clients
- High value transactions – monetary and non-monetary results leave your consumer with a greater sense of worth and satisfaction
- Word-of-Mouth Marketing – the world’s greatest form of marketing at the best possible price (FREE!) – words travel faster on the back of a slick brand.
